American Airlines and Google Settlement
When American Airlines sued Google over trademark policy back in 2007, the case received a lot of attention. The settlement of the two companies may have received even more notice since the terms...
View ArticleBrainstorming Produces Effective Keyword Lists
Mark Jackson is the President/CEO of VIZION Interactive and while WebProNews was in Austin for PubCon, we had the chance to chat with him about building a keyword list and how big brands are beginning...
View ArticleSelect Keywords That Work!
Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too...
View ArticleThe Changing World Of Keyword Research
People who have been adhering to the same old tactics while researching keywords might do well to shake things up a little – or a lot. A search engine marketing expert recently shared her insights and...
View ArticleUnderstanding Semantics and Its Impact on SEO
Although there is no clear definition of semantics at this point, semantic technology and how it impacts search is sparking a lot of conversation of late. In the past, the search industry has focused...
View ArticleTaking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords,...
View ArticlePaid Search Moving in New Direction
When Google rolled out its Conversion Optimizer, it got David Szetela of Clix Marketing really thinking about paid search in a new way. Although it was Andrew Goodman‘s original idea, the two converged...
View ArticleValue of Search Queries to Paid Search
Traditionally, search has focused on keywords and bidding. As a result, people are always looking for keyword strategies for their paid search campaigns. According to Craig Danuloff of ClickEquations,...
View ArticlePaid Search without Keywords?
When WebProNews spoke with Nick Fox back in August, he indicated that the future of paid search could be without keywords. At the recent SES Chicago, WPN sat down with Mona Elesseily of Page Zero Media...
View ArticleMore Opportunities in SEO Than PPC?
Conductor recently conducted a report regarding search trends and Fortune 500 companies. As Seth Dotterer of Conductor tells WebProNews, the company did the report to determine where it is that Fortune...
View ArticleAre You Looking at the Right Data?
Marketers know data is important, but sorting through all of it is definitely challenging. As Google Analytics Evangelist Avinash Kaushik explains, most people only look at the first 10-20 results that...
View ArticleHow Retailers Can Leverage the Economic Comeback
Fortunately, online retailers are beginning to see the economy bounce back. According to Ryan Gibson, the Vice President of Marketing at The Rimm-Kaufman Group, online retailers are seeing improvements...
View ArticleDetermine Content Relevancy with New SEOmoz Tool
In the search world, most SEOs know that they should be using keywords. They also know that they should be creating relevant content. However, up to this point, there has been no way to analyze if the...
View ArticleCompetitive Analysis Using K.O.B. Score
Todd Malicoat, the SEO Faculty Chair for Market Motive, recently devised a new way to look at cost/benefit analysis. The concept came from the keyword effectiveness index from Wordtracker but takes it...
View ArticleRecent PPC Changes and How They Affect You
To be successful in paid search, marketers need to, obviously, have a presence on Google. As Christine Churchill of KeyRelevance points out, Google controls anywhere from 60-80 percent of the paid...
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